Whether you like it or not, you’re already surrounded by mobile internet. Much of your life may well be spent clutching your phone or browsing WeChat. Perhaps now you want to push ahead with mobile marketing; perhaps you’d just like to keep pace with the technology – or perhaps all you hope for is not to miss the boat!
Whatever your goal, businesses in China ought to understand mobile technology: the systems, the strategies and the business models. Join professional trainer Su Chao, a senior instructor at China’s largest internet service portal Tencent, for a comprehensive one-day course which will teach you how best to use mobile platforms such as WeChat from the inside out.
NB: The class will be taught in Mandarin; full details can be found below in Chinese. Members and non-members are welcome. Sign up now to take advantage of our early-bird discount!
Course fees
Early bird discount (until 24 July):
Members: RMB 1,700
Non-members: RMB 3,200
After 24 July:
Members: RMB 2,000
Non-members: RMB 3,500
Registration
Please contact Ms Li Jin:
+86 (0) 10 8525 1111 ext. 370
Instructor
Su Chao, Senior Instructor, Tencent
Su Chao is a senior instructor at the Tencent Social Network Group (SNG) / Mobile Community Products Centre specialising in product management. She formerly worked as a financial reporter and producer for CCTV2.
She joined Tencent in 2010, where she gained operational experience in various departments including the company's blog, client news portal, Weibo, Weishi (video) and Weishequ (community forum), as well as leading a team of over 1,000 Tencent bloggers. She has experienced WeChat’s development from scratch over the past four years.
Master Class Series
The British Chamber/CBBC’s Master Class series, new for 2015, provides companies with professional training in the most in-demand business skills.
Each class, delivered by an expert trainer, lasts one day and fees range from RMB 2,000 to RMB 3,500 with significant discounts for members. Places are limited and first come, first served. Classes will be held in Beijing, Shanghai, Chengdu, Chongqing and Guangzhou.
Classes include:
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Business Etiquette & Essential Corporate Awareness (English with Chinese interpretation)
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Project Management Execution (English)
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WeChat in Practice: Mobile Marketing Models and Strategies (Chinese)
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Internal Financial Controls for SMEs (Chinese)
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Creative Presentation & Communication Skills (English)
•
Automatic Data Report Design - Excel PivotTable Training (Chinese)
•
Understanding Transfer Pricing and Tax Structures for Cross Border Businesses (English)
•
Chinese E-commerce Market and Operations (English)
微信实战 - 深度实操运营班——抢战移动+移动支付最后一块蛋糕
时长：6小时
讲师：苏超，腾讯高级讲师
授课方式：讲师讲授+视频演绎+案例研讨+角色扮演+讲师点评+现场咨询与辅导
互联网+互联网思维是创造奇迹的起点。
远有小米3年时间，估值100亿美金；联想，30年时间，港股市值100亿美金。近有神州租车一次事件营销，成功排到租车行业第三名；杜蕾斯事件营销打爬下所有的段子。
星巴克通过微信营销，3周时间，仅“冰摇沁爽”一项产品销售额就突破750万！Vivo手机通过微信营销策划一场活动，在0.35秒内创造了350W元的销售奇迹！凯迪拉克通过微信平台策划活动，30天吸粉37万，省去传统推广费用1000万！
不管你想不想，你已经被移动互联所包围；你生活中时间大部分捧着手机渡过。也许你只想搭上微信营销这趟急速奔驰滴列车，也许你只想踩上移动互联的脚步，也许你只是想不OUT!
SO移动互联时代，智慧、系统、策略、模式，你必须了解！
课程收益
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透过大量案例的剖析，深刻理解互联网思维的规律与本质
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结合行业特色，了解破局的互联网思维模式
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360度全面了解微信草根号与公众号的功能与价值
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系统梳理，理解并掌握微信营销的运营模式
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全面认清粉丝的价格与意义
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学习并借鉴多个行业微信营销成功案例的策略与方法
课程大纲
一、系统运营微信公号
1、公号定位
2、内容干货
3、粉丝积累
4、资源积累
5、粉丝互动
6、盈利模式
二、运营技巧
1、发布时间、排版、标题
2、用户愿意分享什么样的内容
3、涨粉的四个秘密
4、谨慎避免雷区
三、案例分析
1、成功运营案例
2、事件营销 杜蕾斯、神州等案例
3、心理互动游戏+运营demo
【温馨提示】因为现场需要跟老师一起学习操作，请所有学员自带智能手机，安装好微信软件。
课程费用
早期预订优惠价：
会员：人民币1,700
非会员：人民币2,000
只限在7月24日之前（包括当天）报名并成功付款的学员享受此优惠价格。
标准费用：
会员：人民币 3,200
非会员：人民币 3,500
讲师介绍
苏超 腾讯高及讲师
苏超，腾讯SNG社交网络事业群\移动社区产品中心高级讲师，专长产品运营。曾就职于CCTV2，担任财经记者和编导。2010年进入腾讯公司，从事过腾讯博客\新闻客户端\微博\微视\微社区等多部门的运营工作，带领腾讯博客1000多名写手，通过4年多的时间经历和见证了微信的诞生与发展。
职场实战培训系列
2015年中国英国商会-英中贸易协会将面向会员公司推出全新“职场实战培训”系列，为您提供时下热门的专业商业技能培训。
系列课程将在2015-2016年度陆续展开，涉及城市包括北京、上海、成都、重庆和广州。每项授课为期1天，均由相关行业重量级讲师亲自授课。费用为2000-3500元/天，名额有限，先到先得。课程内容包括：
•
国际商务礼仪以及必要商业意识培训（英文授课，中文翻译）
•
项目管理专业培训（英文）
•
微信实战 - 深度实操运营班（中文）
•
中小企业的内部财务控制（中文）
•
如何使PPT展示更具创意以及如何提高沟通技能（英文）
•
快速搞定自动化报表设计——Excel PivotTable培训（中文）
•
转让定价与跨国企业税务结构管理（英文）
•
中国电子商务的发展和运营管理（英文）